Finally—Multi-Touch Attribution You Can Trust
Use your existing data—no new pixels, no tracking changes, just actionable insights.
Use your own data to understand every customer's purchase journey
CAPI & Tracking
Analytics
Zero-Party
Source of Truth
SourceMedium Attribution Engine
Your Existing Tracking is Already Enough—We Just Connect the Dots
Stop adding more pixels. We aggregate your existing data sources into one trusted stream.
Standalone MTA
Vendor data silo + lock-in
Proprietary Pixels Required
Vendor-Specific Tracking Conventions
Algorithm Changes Without Notice
SourceMedium
Make sense of the data you already have
Uses Your Existing Data
Works with Any UTM Convention
BigQuery Access + Custom Modeling
SourceMedium works with your existing setup—we connect directly to platform APIs and aggregate your existing tracking data into one unified, transparent stream—no tracking changes required.
Complete Purchase Journey Attribution
See how customers move through your funnel and understand the complete journey from first touch to purchase
Complete Purchase Journey Reconstruction
See how every touchpoint connects—from first visit to final purchase
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Trusted by Industry Leaders
See why top brands, agencies, and technology partners choose SourceMedium for attribution truth.
"We almost paused three landing pages last quarter. Good thing we checked SourceMedium first - they were driving 30% of our email signups that convert later. Also found out our welcome series is an absolute beast. Game changer for our CRO roadmap."
"The real win wasn't the cost savings (though those were nice). It's that my team stopped arguing about which dashboard was right. One source of truth for reporting AND attribution means we actually build things now instead of reconciling data."
"We spent months evaluating attribution tools for our clients. What sold us on SourceMedium? They don't add another pixel or tracking layer. They just make sense of the quality data you're already collecting. Clean, auditable, actionable."
"We push all our clients toward server-side tracking for data quality. SourceMedium turns that investment into actionable insights. It's the perfect complement to probabilistic models - giving us deterministic validation of what's actually working."
"My portfolio companies use SourceMedium because it answers the hard questions - which creatives actually drive LTV, what's the real incrementality of each channel. As an investor, seeing SourceMedium in the tech stack tells me they're making decisions on truth, not modeled guesses."
"SourceMedium enables exactly what brands need - comparing all their data collection tools on one scoreboard. Full user lifecycle visibility, no attribution window limits. Proud to see Elevar's years of focus on data quality validated when everything's transparent."
"The brands winning in 2025 are the ones customers trust with their data. Blotout builds that trust through privacy-first collection. SourceMedium turns that data into attribution insights. Quality data + actionable insights is what lead to real outcomes."
"When Fairing's survey data connects with your click-based attribution and purchase journeys in SourceMedium, it's like turning on the lights. Suddenly you see that podcast mentions drive Facebook clicks, or that influencer awareness leads to branded search. That holistic view changes everything."
"Pairing MTA data with attribution surveys is one of the most underrated ways to validate incrementality in channel spend. At KNO, we've built tools to support this, but we've always known there was more potential. Fei and the SourceMedium team have truly cracked it, combining massive data depth with a super clean UI. The zero-pixel setup makes it dead simple, especially when paired with the SourceMedium × KNO integration. Can't wait to see the impact this has."
"We solve the data collection problem, they solve the attribution analysis problem. Together, brands finally have numbers they can trust and act on."
Works with your existing data sources
How It Works
Three simple steps. Zero disruption to your current workflow.
Keep Current Setup
Your existing tracking, UTMs, and vendor integrations stay exactly the same
Add Platform APIs
We connect directly to Shopify, Meta, Google Ads, Klaviyo, and more for source-of-truth data
Unified Insights
Compare and validate your current attribution against deterministic data
Ready to see your attribution data unified?
What You Can Actually Do With This
Real use cases across channels, creatives, pages, and retention campaigns.
Marketing Channels
Optimize budget allocation across all channels
Discover which channels actually drive first purchases vs. assist existing customers
Identify cross-channel synergies where one platform sets up another for conversion
Stop budget fights—see exactly which channels deserve credit for each sale
Pricing Coming Soon
Simple, transparent pricing based on your usage.
Pricing Model
- •Based on number of events processed
- •Self-service platform
- •Optional BigQuery access